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How to Combine your Website Development and Article Marketing Strategies
by Michelle Dale
Article marketing is commonly known to be one of the mostsuccessful strategies for online business development. Thismethod can help to spread your reputation far and wide, aswell as displaying hyper-links to your website for anyinterested article readers, who could possibly representqualified leads. The Internet can always use more highquality information and well-written articles, and if youdo provide them, they can be your organisation's primaryonline business development tool. The dominant searchengines place a high value top quality articles, thereforeit's crucial that you create niche-specific optimisedmaterial for your ongoing business.
Once you have completed your final list of niche specifickeywords for your business, you should compose yourarticles accordingly. Write very informative pieces whichinclude your keywords and make sure that they aredistributed to relevant and powerful article directoriesand other repositories around the web. Anchor text-basedhyper-links within the article resource boxes should pointback to the landing pages, as specified, on your website.
You should remember that you need to focus on your websitedevelopment, as well as your article composition anddistribution, as this is equally important within theoverall picture. Your website must be adequately optimisedto enable you to get the most out of any article marketingcampaign, and to ensure this you should concentrate onseveral areas:
1. Understand that the primary reason why people visit yourpage is to seek information. You should not spend too muchtime on fancy presentation, complex graphics and flashanimation, if it detracts from the overall message.
2. The layout of your site must be easy to understand andnavigate. Visitors must be able to progress from point topoint or page to page without any confusion and thereshould be a logical progression when it comes topresentation of information.
3. Ideally, you should present a separate page for eachkeyword that you focus on during your article marketingcampaign. In this way, the search engines will match thekeyword contained in your article's anchor link with thekeyword optimised on each page.
4. Ensure that the content of the page is directly relatedto the content of the article. Keep in mind that the readerof the article is being encouraged to check out this sitethrough the actual content of the article itself. He or sheshould be able to continue this process of discovery, whichmay be leading them further into your sales funnel!
5. To make sure that the search engines recognize thelanding page you have specified as relevant, you shouldmake sure that you:
* Put the exact keywords in the title of your page, as wellas in the description.
* Repeat the keywords in the body of the content on thepage. It is suggested that you do this to no more than adensity of 1%, ie 5 times within 500 words of content, sothat it appears natural.
* The H1 tag is very important and the keywords shouldappear here too.
* Specify the keyword and related keywords (sometimes knownas secondary keywords) within your meta-data keywords tag.
6. There is increasing evidence that Google is placing alot of emphasis on synonism and latent semantic indexing.This means that they will be looking for the existence ofcertain words and phrases within your content, relatingback to their large databases of information, so they canaccurately judge whether your content is indeed relevant toyour primary keywords.
As you prepare for your article marketing campaign, there'sa great deal to focus your attention on. Make the most ofeach article that you compose and distribute by ensuringthat every element of your campaign is optimised. To makesure that you do not miss any of these crucial steps,consider using a Virtual Assistant to make the most of yourinitiative.
About the Author
Michelle Dale is The Managing Director of Virtual MissFriday, an Experienced Executive Virtual Assistant whocollaborates with businesses and individuals with the soleaim of accomplishing their professional goals. Want tolearn more about these comprehensive online businessbuilding success strategies? Contact VMF Today at=>virtualmissfriday.com
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